The Athletics’ Identity Crisis in Sacramento
Via SF Gate
Summary
The Athletics' decision to omit "Sacramento" from their official team name during their temporary stay has alienated local fans, who view the move as a disrespectful and corporate rejection of their host city.
This lack of local branding, combined with a stadium environment that barely acknowledges the state capital, has resulted in dismal attendance and a sense that the organization is merely "squatting" while waiting for its move to Las Vegas.
